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It’s a well known fact that people buy based on emotion.  But more often than not, the kind of copy you read on web pages today talks more about how the company “has helped thousands of satisfied customers” or how the product “saves you hours of time and pays for itself in just one use”.…

Check out the SEO Tools guide at Search Engine Journal.

Getting Personal with Your Copy



There are numerous posts on PPC vs SEO, who gets more money, and all that mumbo jumbo. To me, it’s right up there with “SEO is dead” type posts, good for attention, but there should not be any versus in that relationship. (Note: Most of the more recent posts point out that both are beneficial) The…

Check out the SEO Tools guide at Search Engine Journal.

Penalties, Bans, and Paid Search



Giving your selected content more exposure via featuring it is a good idea because this way: (1) You attract more attention to your best articles (or those that you need more attention for); (2) You allow your best and most important posts to be easier accessed by search engine bots. The three Wordpress plugins compared in this post have two…

Check out the SEO Tools guide at Search Engine Journal.

3 SEO-Friendly WP Plugins to Display Featured Posts



A lot of today’s top copywriters got their start in direct mail, broadcasting and catalog pieces.  Back then, the medium was strictly rooted in the “Push” era – we shovel out the content, you take it all in and buy this widget. When the web started coming of age, people realized that they didn’t have…

Check out the SEO Tools guide at Search Engine Journal.

Be “Real” With Your Customers



“Burningly it came on me all at once, This was the place! those two hills on the right, Crouched like two bulls locked horn in horn in fight; While to the left, a tall scalped mountain... Dunce, Dotard, a-dozing at the very nonce, After a life spent training for the sight!” Robert Browning “Childe Roland To The Dark…

Check out the SEO Tools guide at Search Engine Journal.

Your Online Retirement



Twitter seems to be getting on every search engines lately. It has already struck deals with both Microsoft and Google whereby Twitter streams will be integrated into search result pages. And now, it just agreed on a content sharing deal with Yahoo. According to Jim Stoneham, VP of communities for Yahoo via a report by LATimes, the deal will allow users…

Check out the SEO Tools guide at Search Engine Journal.

Yahoo, Twitter Agree On Content Sharing Deal



Competition is stiff these days. It’s getting harder and harder to achieve optimal search engine rankings, at least without professional help. So how to compete in a space where it might not be feasible to increase rankings for your most competitive keywords? Believe it or not, there are actually plenty of ways to leverage existing visibility…

Check out the SEO Tools guide at Search Engine Journal.

SEO without the SEO



If you are a small business owner or an in house marketer looking to hire an outside SEO firm to outsource all your search engine marketing efforts, this article might be right for you. If you have never really ventured out to find the right SEO company to partner with you might be in for a…

Check out the SEO Tools guide at Search Engine Journal.

How to Work with & Shop for a SEO Services Firm



One of the most useful features of the SEJ toolset is its SERP tracker (which will be reviewed in a more detail in the upcoming posts). Plenty of built-in and third-party tools are interconnected with the SERP tracker to make sure you can easily add and monitor words. So this post looks at multiple ways to add keywords to the…

Check out the SEO Tools guide at Search Engine Journal.

7 Ways to Add Keywords to the SERP Tracker – SEJ Tools



Previously, I have already shared some tools that can extract key words and phrases from a web page and analyze its prominence. SEJ tools have a somewhat improved version of such a utility that can analyze the page copy, identify most prominent phrases, analyze how relevant they are to the page content and define the type of each one.…

Check out the SEO Tools guide at Search Engine Journal.

SEJ Tools: Analyze On-Page Keywords with Keyword Analyzer









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